Today I am going to talk about how branding have affect the meaning of the word. Last weeks while I was eating my lunch at KFC, there is a meal called the “” Fillet Burger “. My first impression is that this burger is actually the fish burger. When I ate the burger, I feel odd about this burger. No matter what, I just feel the taste is not right, it is not even a fish, and then I started to realize it is a chicken meat instead of fish. I do have the intention to ask the counter about the problems. Then I realized the wrapper have stated this in a small text “100% chicken meat”. Then after thoughts I realize that fillet is actually defined as a square piece of meat. As attracted from the dictionary, fillet is known as a piece of veal or other meat boned, rolled, and tied for roasting.
From that moment, I realize that MacDonald has change the word of the fillet to fish. This is a popular burger that they have Fillet O Fish, in which people call it short tern such as fillet. Over the time, people including me start to treat it as fillet means fish meat.
Well, that how powerful brands can affect the people’s thinking.
Subscribe to:
Post Comments (Atom)
5 comments:
I feel that it is not the brand that matters. It justs that fish fillet is more common thus people have the impression that only fish has fillet.
i agree with gabriel that branding has nothing to do with the fish fillet as it is just that there are more fish fillets compared to chicken fillets around.
i also agree. dont assume.
lol. so many people disagree. i associate fillet to fish too. it's all McD's fault. but they managed to influence us with their burger names.
Well, in a way, the item has become a household name, in a way.
Some good posts on various aspects of branding. Keep it up.
Post a Comment