Branding is essential

As we all knows, branding of a company can determine the success of the business in major factor. People spends large amount of money for the branding they want to pursue. You can ask your relatives who work in the multimedia industry to create a brands for your companies that cost, maybe a few hundreds dollars. Or you can ask an international company that help companies to create brand on themselves, which might cost several thousands of dollars. One thing for sure, the quality of the work would be different. It all depends on whether the companies willing to fork out an extra thousands of dollar for that particular brand design they want.

True Case 1 :

One great example would be the Kopitiam, which is Singapore number one food court(from my opinion of course)They have recently open a food court at Hougang Mall. The setting of the mall is beautiful. But the Kopitiam change the food court name to Mei Shi Mei Ke in Chinese which is, 美食每客. If you were to think deeply on this words, it has a true meaning in it. Every stall of the food court name are all in four letter chinese word, and each of it has a meaning to it. Isn’t that consider a good branding. From what i have heard of this, the boss of Kopitiam have spend SG$60,000 for the brand name of the food court, 美(Mei) 食 (Shi ) 每 (Mei )客 (Ke). (This information is secret though)Isn’t that quite a huge sum of money, consider it is just a food court. Well that does long matter to them as long as the name would make the person remember the name deeply in their heart.