Thursday, November 22, 2007

Introduction to branding

First, the topic that i would be hugely focusing on my personal blog is on branding. Every week, i would bring out issues regarding branding on questions such as ‘is branded stuff expensive and worth it?’ On every last end of the post, there would be an extra section that we would be talking on how the company market their product well to create a branding buzz among the publics.


Before i would start talk about today topic, I would like people understand the word "Branded". It is a type of product manufactured by a particular company under a particular name. Thus good branded stuff does not exactly mean the cost price of the product would be expensive. Price range of well known branding product could be from the price of one Coca-Cola drinks to a Louis Vuitton bag.

Here is the report on the top 100 brands in the world. Found any brands that you find it similar?


The next post would be on why does people choose brand over price when buying goods. Also, i would be talking about the success of marketing to the public by the company “Anything, Whatever".

Here is a video on the impact of Branding



2 comments:

newmediascapes said...

It looks like you will have some interesting sharing so do share more on the topic in each post.

arc said...

i think that branding is quite important as how these brands became popular might because of their design or their product quality.