Where reality lies ahead of Brands

Today i am going to talk about why does some people choose brands when buying items.
Lets take a scenario where a guy would to choose to buy either a "quite" branded theater system that cost around 800 and a "not so" branded theater system that cost around 300. Though price difference are huge, more people would go for the more branded.
Mostly is because the brands are indicating to the user that the systems are more top notch. This is where questions come in, is it worth to spend another $500 for the brands and the quality where the purpose of the product is the same?

There is no right or wrong answer for that question, every person has a different perspective view of looking at that.

• Group of people who have a middle range income - They would choose the "not so branded" system as they are trying to avoid spending unnecessary money.
  

• Group of people who loves sound system - They would research the two products detail and most of the time; they look quality rather then the price.
  

• Group of people who have a higher range income - Majority of them have a perception that the more expensive the product is, the better the quality is.
  

Ask yourself a question? Which groups are you belong to? Is there anything wrong about that? I doubt so because as long you have the ability to spend the extra cash on "Branded", why not go for it? It could be what people say " Enjoys"

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Company: Anything / Whatever


This is one of the companies that truly stand out from the others in term of marketing. It created a huge buzz around Singapore when they debut its drinks. Why? Well, before they officially launched their drinks, there have been huge campaigns going on such as the poster, bus stop poster etc. Words such as "Get Ready for Whatever on May 18" , "Bring Whatever home from Geylang on May 18".
---> Before launching on Anything
For your information, May 18 is where they launch their drinks to the public. My friends and i were so puzzled about what is so special about that particular day? We would even thinking is it some big fair going on around the town? Thus, we can't wait for that day to come.

---> Before launching on Whatever
And come May 18,
the whole poster have change to reveal what the products are.
One example is "I will try anything to impress the girls", with a picture a guy holding the can of drinks.

<--- How it revealed WOW, who would have thought that it is actually just a drinks. Because of that, many have brought their drinks to try due to curiosity. What have you got to say on their marketing strategy?

Report Card on Whatever / Anything :

Marketing Strategy: 9.5/10 ( A Singapore company that use its own unique way of marketing that create a huge buzz around Singapore)
Buzz Factor: 7/10 ( At the first few month of the launch campaign, the buzz is still there, but it seems that slowly.............)
Uniqueness: 10/10 ( What have you got to say? A drink that comes with many types of flavor and you won't know which one you would be getting)

Here is the link to their websites that tell more about the product.