Review on Nike

Nike is the world’s leading supplier of sports apparel and equipments. It is also one of the well known brand in the world. As for the previous post on Anything / Whatever, they use campaign strategy on their marketing to boost awareness to the public. As for Nike, their marketing strategy has what make them become today.
Nike is well known as a premium brand, selling nice design and expensive products. They lure customer is largely due to their marketing and their brand image, which is the logo and the slogan(tagline), ‘Just Do It’. They publicize their brand by sponsorship, where they sponsor with celebrity athletics, professional team and sports competition.
Another would be advertisement on campaign. Every year they would have a campaign going on. The most memorable and successful campaign would be the “OLE”. Before this campaign started out. When a oppenent dribble and the ball is run through in between your leg, that is called “Nutmeg”. Nike then launch a campaign to replace the word “Nutmeg” into “Ole”. They have done perfectly well with that because it seem most of the soccer frantic has use the term rather than Nutmeg.

Here are some of the sponsors that Nike has contracted with them

Famous Sports Athletics :

Cristiano Ronaldo(Soccer), LeBron James(Basketball), Tiger Woods(Golf), Roger Federer, Maria Sharapova (Tennis)

Famous Sports team :
Manchester United, South Korea, Barcelona FC(Soccer)

You can check out their website as they do change their website layout quite regulary that suits what campaign they are doing.

Here are some of the video advertisement that they have done :

Lebron James : Chamber Of  Fear

Good VS Evil

Just Do It